MTS

MTS Test System’s complex and extensive product portfolio required a visual system that could support the brand across multiple vertical industry segments. This multi-tiered system has five different tiers of communication from corporate messaging to product details. With multiple visual elements and a flexible underlying grid, the system gives MTS’s internal graphics department the tools they need to keep a cohesive visual language through all collateral communications.

The system was later applied to the company’s corporate and product websites by using black and white photography overlaid with red (the color designated for corporate-level communications).

Responsibilities:

• Branding and Visual System
• Design
• Information Architecture
• UX Strategy
• Flash Development