Twin Cities Marathon

Identity & Visual System
Identity & Visual System
About This Project

With a 30-year history, the Twin Cities Marathon is a premier running event with a rich history and heritage. For over a decade, the race has had a unique visual theme developed every year. For their 30th running, Twin Cities In Motion, the race organizer, requested the development of a permanent visual system that would have the flexibility to evolve through the years to do away with the expense of a yearly theme. The results is a vibrant, flexible and dynamic look that more accurately positions the race as one of the nation’s top athletic events.


  • Creative Direction: David Molanphy
  • Design: Kevin Hayes & Staci Paul
  • Production: Jennifer Beier