Sapientia Group

Identity & Visual System
Identity & Visual System
About This Project

A newly created, full-service law firm needed an identity and visual system to capture and communicate their commitment to cultural diversity and a “new way of doing business.” The identity uses vibrant colors and dynamic, diagonal shapes to reinforce the idea that they are not “stodgy” or “old fashioned.” The colorful new identity permeated everything from their business cards to their new office space and aligns perfectly with their culturally diverse business partners and focus.


  • Creative Direction
  • Brand & Identity
  • Design
  • Art Direction
  • Information Architecture
  • Signage